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Crown's electric forklifts are utilized on a day-to-day basis to securely redistribute warehouse materials and commodities. The businesses comprehensive product line features manual propelled pallet stackers and trucks, power pallet stackers and trucks, counterbalanced sit down and stand up trucks, narrow-aisle turret lift trucks, narrow-aisle reach trucks, and order picking equipment.
Environmental stewardship and preservation are an extremely essential part of the Crown philosophy. Decades of thought leadership have enabled Crown to help clients while improving the natural environment. ISO 14001 certification has been attained for company management and environmental efforts in manufacturing. Crown has proudly achieved many awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was born in the rural American community of New Bremen, Ohio, USA. The business has matured from a one-room outfit into an internationally renowned corporation, currently considered to be the 7th biggest forklift producer on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family business later that same year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head at the moment, becoming the fourth generation of the Dicke family to uphold this position.
Crown initially started with a small clientèle producing temperature controls that they manufactured for coal burning furnaces. The assembly of these control items took place in a former hardware store located in New Bremen, Ohio, where Crown’s center of operations presently remain.
In 1949, responding to the public’s increasing interest in TV, Crown shifted into the making of antenna rotators. This product was used to enhance TV reception and picture quality. The company’s successful move allowed them to become a leading producer of units until 2001. The company ceased production in October after a decline in the worldwide demand for television antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the production and repair of electronic and mechanical parts for government and private market. After numerous successful bids within a short period of time, the company had built a highly regarded business in this field.
Flexibility and achievement dominated Crown’s ability to diversify once again. In 1957, production into the material handling market began with lift truck manufacturing. The organization believed the industry needed a smaller line of top-quality quality lift trucks. Crown quickly fashioned an exceptional series of modern equipment and swiftly grew to be the most rapidly evolving materials handling company with its assortment of products.
In 1966, Crown ventured outside of the US material handling marketplace and into Australia. Sydney, Australia is home to the regional headquarters and presently leads Crown’s Asia Pacific service, sales and advertising and marketing teams. Crown remains an unwavering market leader today, supported by exceptional service, solid sales and solid manufacturing operations.
In 1968, Crown established itself in the European marketplace by purchasing an Irish manufacturing plant from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown started their first London operation situated near Heathrow Airport. The sales and service operation of Crown’s comprehensive forklift line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing lift trucks across Europe through autonomous dealers.
Crown History - 1975 to Current Day
Today, Crown manufactures a huge fleet of electric forklifts. The company’s vendor network, located in key global markets, consists of both Crown-owned and independently-owned sellers. They are accountable for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer nationwide advertising and promotional sales support to all supplier and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of intercontinental dealers and Crown-owned sellers successfully operate in nearly 100 overseas city environments.
The 6 USA manufacturing locations for Crown include New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures globally, producing forklifts in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
